The CRM
Companies, the people inside them and the deals attached — built for Indian B2B, with GST state codes, INR, custom roles and a dash wherever there is no value to show.
What Base does →CRM · Enrichment · Outreach — India
CRM · India
Your pipeline, with the blanks filled in — and leads that come to you.
Your pipeline, on records that already exist.
Sand is a CRM for Indian B2B sales teams with company enrichment and automated outreach built in. Add a company and the missing fields come back filled from a verified dataset — then let Wave research each lead and reach out, so new business lands in your pipeline on its own.
Sand is a CRM for Indian B2B sales teams. Companies, the people inside them and the deals attached — with GST state codes and INR throughout, and a dash wherever we do not have a value.
Free to start · no card required · GST state codes and INR throughout
12
Industries classified
3
License tiers per record
—
Companies in the dataset
—
Fields with a verified source
Two of these are still blank because we have not finished counting them. They will show a number when the number is real — the same rule the product follows.
One product, three parts
Start with the CRM. Add the data. Let it sell.
Each part works on its own and better together — turn on only what you need, pay only for that.
The data
Email, phone, website and industry filled from a verified dataset of Indian businesses — one record or in bulk, each field carrying the source it came from.
What Grain does →The outreach
Sand researches each lead, writes the email, sends it from your own mailbox and books the meeting — so leads and orders arrive in your pipeline without you chasing them.
What Wave does →Base · CRM
A CRM that already knows the company.
A CRM shaped for Indian B2B.
Most CRMs are an empty table you fill in yourself. Sand starts from a dataset of Indian businesses, so the record has a shape before you touch it.
Companies, contacts and deals, with the parts Indian sales teams actually need — GST state codes, INR, and roles that match how your organisation is arranged.
Companies, contacts, deals
The pipeline you expect — companies, the people inside them, and the deals attached. Import what you have, and Sand matches it against the dataset instead of creating duplicates.
The pipeline you expect — companies, the people inside them, and the deals attached. Import what you have, and Sand shows you the match before it commits anything.
Enrichment on demand
Email, phone, website and industry filled from the dataset — one record or in bulk.
A source on every field
Each filled value carries where it came from and how confident we are. You can audit it.
License tier and contract value
Every company record carries its licence tier and contract value — so you can size an account before the first call.
Roles that match your org
Per-organisation permission catalogue, custom roles, and per-user overrides on top.
Blanks stay blank
If we do not have a value, the field shows a dash. Sand never guesses an email pattern, never infers a domain from a company name, and never fills a revenue figure it cannot source. An empty field you can trust is worth more than a full one you cannot.
Grain · Enrichment
Fill the record from a dataset, not a guess.
Point Sand at a company and the fields you were missing come back filled — from a verified dataset of Indian businesses, classified into twelve industries, with a licence tier and contract value on every record.
- Email, phone, website and industry, one record or in bulk
- A source and a confidence on every filled field
- Reveal a contact only when you need it — pay per reveal
- Never an invented value: no value, no fill
Screenshot slot — a real capture of an enrichment run goes here
Wave · Outreach
Leads and orders that come to you.
Give Wave a campaign and your knowledge base. It finds the right companies, researches each one, writes a personal email, sends it from your mailbox and books the meeting — and everything lands back in your CRM.
01
Find
Wave works your dataset and campaign to pick the companies worth reaching, by industry, state and fit.
02
Research & write
It reads each company against your knowledge base and drafts an email that sounds like you, not a template.
03
Send & reply
Sent from your own mailbox, with the replies handled — Sand drafts the answer for you to approve.
04
Book & log
A meeting on the calendar, the lead in your pipeline, the whole thread on the record.
Approvals, not autopilot
Every draft and every reply waits for a yes until you trust it. Then let it run.
Your mailboxes, your limits
Wave sends from your own addresses, inside sending limits you set — not a shared pool.
A knowledge base it reads
Teach it what you sell once; every email and every reply is written from it.
How it works
Three steps, no data team required.
01
Bring your list
Upload a CSV or add companies by hand. Sand matches each row against the dataset and shows you the match before it commits anything.
Upload a CSV or add companies by hand. Sand shows you the match against what you already have before it commits anything.
02
Run enrichment
Fill the gaps on one company or on the whole segment. Every filled field arrives with its source and a confidence you can see.
03
Work it, or let Wave
Work the pipeline
Segment and move deals yourself — or hand a campaign to Wave and let the leads come back to you.
Segment by industry, licence tier or state, then move deals through stages your team actually uses.
Coverage
Twelve industries, classified.
Every company in the dataset is classified into one of twelve industries, so a segment is a filter rather than a keyword guess.
Agri inputs & retail
General trade & retail
Pharmaceuticals
FMCG distribution
Electronics & appliances
Textiles & apparel
Automotive & parts
Building materials
Food & beverage
Hardware & tools
Industrial supplies
Services
Screenshot slot — a real capture of the companies table goes here
Screenshot slot — a real capture of an enrichment run goes here
Pricing
One price for the team.
One price for the whole team, not per user. Yearly billing saves 20%.
Monthly
Yearly
Save 20%
Free
For trying Sand on your own pipeline.
Free
Up to 2 users
- Companies, contacts and deals
- One pipeline
- Tasks and notes
- CSV import up to 500 rows
- Standard roles
Base · CRM
For teams who want the pipeline first and the data later.
$25/mo
1 user included, then $12/user
- Everything in Free
- Unlimited records and pipelines
- Bulk CSV import with match preview
- Segments by industry and state
- Custom roles and permission catalogue
Grain · Enrichment
For teams who only need the data.
$49/mo
1 user included, then $12/user · 2,500 enrichment credits/mo
- Find companies
- Reveal emails and phone numbers
- AI research
Base + Grain
For teams who are tired of filling in the fields by hand.
$79/mo
3 users included, then $12/user · 2,500 enrichment credits/mo
- Everything in Base
- Email, phone, website and industry filled from the dataset
- Source and confidence on every filled field
- Bulk enrichment runs
- Licence tier and contract value per record
Base + Grain + Wave
Everything Sand does — priced to your volume.
Talk to us
Unlimited users
- Everything in Base + Grain
- Campaigns, approvals and meetings
- Knowledge base and AI research on every lead
- Your own mailboxes and sending limits
- Onboarding and priority support
Questions
Before you sign up.
Is my team charged per user?
No. Every paid plan is one price for the whole team, up to the plan's user limit — not per seat.
Where does the enrichment data come from?
A verified dataset of Indian businesses, classified into twelve industries, with GST state codes and INR. Every filled field carries its source and a confidence you can audit. If we have no value, the field stays blank.
How do credits work?
Enrichment reveals — an email, a phone number — cost credits. Your plan includes a monthly allowance; you can add more any time, or buy a one-time pack when you run low. Unused monthly credits do not carry over.
Does Wave send email on its own?
Only once you let it. Every draft and reply waits for your approval until you trust it — then you can let a campaign run. Mail goes from your own mailboxes, inside limits you set.
Can I cancel any time?
Yes. Cancelling keeps your plan running until the end of the period you have already paid for, then drops the workspace to Free. No refund, no mid-cycle cut-off.
Is my data mine?
Your records, your contacts and your knowledge base belong to your workspace. Enrichment fills records you own; it never shares your pipeline with anyone else.
Get started
Create your workspace.
Sign up and your workspace is ready on the same click — no waiting on an invite. Add your first company and watch the blanks fill in.
Free to start · no card required